Saturday, July 08, 2006
Your Morning Baudrillard
from AM 1090 news (Seattle's local Air America affiliate)...
Regarding the recent attempt for a Coke employee to sell formula secrets to Pepsi, John Stusser of the Beverage Digest said:
"Anybody with some money and access to a high-tech chemistry lab could probably decipher the ingredients of Coca-Cola. What makes Coke valuable is the brand and the trademark."
Ingredients? Who Cares? We're drinking image-objects. ¶ 4:24 PM
Regarding the recent attempt for a Coke employee to sell formula secrets to Pepsi, John Stusser of the Beverage Digest said:
"Anybody with some money and access to a high-tech chemistry lab could probably decipher the ingredients of Coca-Cola. What makes Coke valuable is the brand and the trademark."
Ingredients? Who Cares? We're drinking image-objects. ¶ 4:24 PM
